Internet Market Research

DJS Research Ltd offers a number of internet market research methodologies, which are outlined below in detail.

 

• Online Consumer or  Business-to-Business Surveys: We have vast experience of conducting online research with consumers, businesses or other audiences (such as your own customers). We have access to a number of online internet panels, which enable us to conduct online surveys with a wide range of audiences. We design and host surveys online and then invite the appropriate audience to take part in the research.  Responses are automatically processed allowing us to analyse the research data and have results available within a quick timescale.

 

• Accompanied surfing interviews: This approach involves sitting down with your target audience and observing them whilst they visit your website (and possibly competitor websites). As well as observing how they use the site(s), we also ask them a series of questions about the format, layout, navigation and content, including any suggestions for how they would improve the site. The result is an in-depth understanding of how your website is perceived (relative to competitors), and how it could be improved, to better meet the needs of the target audience.

 

• Web enabled focus groups: This involves a discussion or series of discussions with 8 to 10 people at a central location (a hotel, internet cafe or viewing facility). Participants are taken through one or more websites, either on individual PCs, or using a laptop and projector. During this process they are invited to discuss their views. A key advantage of this approach is that focus groups provide the ideal environment for generating new ideas, such as how to improve your website.

 

• Web enabled hall tests: This approach enables us to capture both qualitative and quantitative feedback on a website. We recruit participants in-street at a busy city centre location (they are screened to ensure they meet recruitment criteria). Willing participants are then taken to a nearby location (typically an internet cafe) where the website to be tested is set up on a number of PCs. A team of researchers then takes respondents through the website and completes a semi-structured interview. Typically a single hall-test will achieve 50 interviews, and a series of two or more hall tests, can provide robust statistical data as well as qualitative insight.

 

• Online Surveys and Panels: One of the best ways of finding out what customers think of your website is using an online survey. An electronic survey mimicking the look and feel of your website can be set up and accessed via a link or pop up by visitors to the site (it can also be emailed to participants). This is a very cost effective way of capturing feedback as visitors use the website, i.e. whilst their views and experience are fresh in their mind. Online surveys can be used to capture feedback on websites, and can also be used to administer a survey on other topics (for example a customer satisfaction or employee survey).

 

• Website Optimisation: We have in-house website optimization expertise to advise you on getting your site to the top of the search engines (after all, you found our website!).

 

If you have an online market research project in mind, feel free to get in touch.

 

We would be happy to put forward a research proposal or discuss more informally how you could progress things. You can call us on +44 (0)1663-732721 or contact us through our online form: contact us.

Why not sign-up to our Online Research Newsletter, and receive periodic emails regarding our latest news.